Cobblestone Blog

The State of Social Media, Part I

Drew Goodmanson, from Monk Development writes a two-part series on social media for Christianity Today's Your Church Blog.  It begins...

The social nature of media will continue to converge in ways we cannot imagine during the next five years. As church leaders, it is important to understand the state of social networking, and the directions of these participatory technologies. These tools may promise significant benefits to churches, who seek to build community, mobilize congregations, and offer greater interaction with unbelievers. And an understanding today leads to better action today and better planning for tomorrow.

To gain a full understanding, though, it’s critical that church leaders learn both the benefits and challenges of social media sites. Earlier this year, Monk Development set out to discover some answers to these questions through a “state of social media” research project, surveying hundreds of church leaders about the social media sites they’re using, what features and functions their church members seek, and what benefits and challenges they face using open source solutions or “church-only” ones.

We first shared the results of this research in a webinar entitled, “Church, Christians, and Social Networking” (you can watch an archived recording of the webinar). I’m the founder of Monk Development, a web consulting firm, and I’m also co-founder and pastor of Kaleo Church in San Diego. Cynthia Ware, who has two decades of pastoral ministry experience and a master's degree in new media, helped me present. She helps Christian leaders use their online presence to enrich and expand their ministry reach, and she actively speaks and writes on the subject.

Read the whole article: The State of Social Media, Part I