Cobblestone Blog

Cobblestone in Collide

posted by Drew Goodmanson on November 23, 2009 in Company

Park Community was featured in Collide Magazine, here's an excerpt from the article Church Spotlight: Park Community Church

COLLIDE: How does Park utilize social media in its ministry and communication?

Schraeder: In services texting plays a couple of different roles… we use it for people to text in questions about our messages and also have used it to take polls to get a feel for where our congregation stands on different current events or controversial issues.

We only print a bulletin once a month since a majority of our congregation is hyper-connected to the Web and social media. Throughout the week we depend on Facebook and Twitter to communicate upcoming events and opportunities for people to connect. But we also use it to see and hear what people who attend Park are talking about. Social media enables us to maintain a pulse on what people in our church are talking about and lets us know what they are thinking and how they are responding to our services. And in many cases, it has introduced us to people we had no idea attended our church.

With the launch of our new website we’ve also launched a private social network for our regular attendees with the help of the Cobblestone Community Network (www.cobblestonecn.com). Most of our 200-plus small groups have private groups on the network where they are able to communicate with each other, post prayer requests, and share a calendar. Different ministries in the church are using it to communicate news and information, and it enables us to have classifieds, job postings, a volunteer board, and other things that we wouldn’t necessarily want on a public site or on Facebook or another social network.

The key in all of this is that we’ve found a way we can best communicate with our congregation and we’ve put a lot of time and energy into ensuring we’re doing that to the best of our ability. We have a church that responds to media and technology, so we use it. For other churches that might not be the solution. It’s all about discovering who your people are, how they best communicate and receive information and creating a strategy around that. Not every church needs a killer website or Twitter, but if that’s a key way people in your church communicate then by all means you need to get involved in conversation with them where they are talking.